Create inspiring digital catalogs automatically

Why did you choose Incito?

We wanted to digitize our print catalogs, and reduce the dependency on PDF files because of the increasing production costs. We always try to do things efficiently, which is why it was important to us that a new digital catalog solution didn't have to be developed from scratch, and that we avoided copying the model from print catalogs. And we really liked the idea of automation. We also needed to improve the user experience, as PDF files aren't ideal for shopping on mobile devices.

What results have you seen when using Incito?

We have seen a lot of different and positive implications of Incito. We have streamlined our processes and are able to react much faster than before. We have been measuring the effect from some time now, and we can see that we reduce the time spent on producing catalogs by 87% when using Incito instead of PDF. We also see that our conversion rate has increased by about 27 % when using Incito instead of PDF catalogs to lead readers to our online store. As a result of the learnings from Denmark we are now using Incito in all our markets, which includes Sweden, Norway & Finland.

Jimmi Frederiksen CMO, Elgiganten

Why did you choose Incito?

We were looking for a solution that could display our paper catalog (DM) digitally. Our old solution "digitized" a PDF file, so readers only flipped back and forth in an "analog DM". With the Incito solution, we can make the catalog interactive by adding banners, video or other elements that enhance the experience and merge the "analog" and digital world in the best way possible for our customers.

What value does Incito give you?

The Incito solution has raised revenue, conversion rate and click-through rate of our online catalog. There is a significantly larger proportion of customers who look through all our pages than with our old solution. For the automated Incito solution, we have created an internal feed generator where we spend an average of 1 hour per campaign choosing which products to include, where to place them, and what format to put them in. A CSV file is imported into the feed generator which automatically creates a complete file, which is then used to generate the Incito catalog.

Erik Hegerlund eCommerce Manager, Elektroimportøren

Why did you choose Incito?

We needed a pragmatic solution for an online leaflet. We chose Incito due to its data-driven nature and possibility to create easy online leaflets that are embedded on our website and where prices and other product changes are updated live. Furthermore, we save a lot of resources compared to the costs of a creating a PDF-version leaflet.

What results have you seen when using Incito?

While Incito is still at an early stage on our website, first couple of months have shown an increase in customer engagement and conversion rate on our website.

Nikolaj Lysholdt Christensen Digital Marketing Manager, Wupti.com

Why did you choose Incito?

We chose Incito because of its functionality and the system's ability to adapt to our design and data. Tjek’s references speak for themselves! Incito supports more than other systems we have been presented with, and meets all the wishes we have for a next-generation digital catalog. We've got a digital solution that adapts to customer needs and is easy to customize. With Incito we continue our digital development and release internal time for more important tasks.

How has your collaboration been with Tjek?

Our collaboration with Tjek has been really good and they have been very responsive to our wishes and needs. The developers have been very helpful and have provided good inputs to improve our layout. At the same time, Tjek is open to improvements and ideas for the next version of Incito.

What results have you seen when using Incito?

We are experiencing increased traffic and sales on our digital catalogs and the traffic to the webshop has also increased as Incito is now available internally on the site. It is "easy" to adapt to the market as we can change prices and products right up to the start of the campaign and at the same time we save internal time by being able to change it online ourselves. We have received positive feedback from both customers and suppliers.

Mikael Jensen CMO, El-salg

Why did you choose Incito?

We chose Incito to increase our efficiency by reducing production time. A more automated process is helping us do this and be able to add more frequency to our digital catalogs. At the same time, we now have a more customer-friendly and dynamic solution that gives our readers a better experience and looks stunning on all devices.

How has your collaboration been with Tjek?

Our ongoing collaboration has worked very well. The team at Tjek is very solution-oriented and open-minded to our requests and needs. Our suggestions on possible developments and new areas of use for Incito were also very welcome.

Jonathan Kugelberg Marketing Manager, Sweden, Media Markt